Best Car Dealership Websites in Michigan

670 Michigan dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 81, 1 point above the national average — #17 of 51 states. Ed Rinke Chevrolet Buick GMC in Center Line tops the list at 99. Updated Oct 24, 2026.

Sites ranked: 670
Average score: 81; +1 vs U.S. average (80)
Scoring good: 56%; 373 sites above 80
State rank: #17; of 51 states by average

Top dealership websites in Michigan

The top 100 of 670 ranked sites.

Best car dealership websites in Michigan, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	Ed Rinke Chevrolet Buick GMC Center Line, MI	Center Line, MI	DealerOn	99
2	Gerweck Nissan Monroe, MI	Monroe, MI	DealerOn	97
3	Bergeron Toyota Iron Mountain, MI	Iron Mountain, MI	DealerOn	97
4	Sarah Jones Ford of St. Ignace St. Ignace, MI	St. Ignace, MI	DealerOn	96
5	Porsche Ann Arbor Ann Arbor, MI	Ann Arbor, MI	Dealer Inspire	96
6	Bell Wasik Buick GMC Caro, MI	Caro, MI	DealerOn	96
7	Porsche Okemos Okemos, MI	Okemos, MI	—	96
8	Gene Butman Ford Ypsilanti, MI	Ypsilanti, MI	DealerOn	95
9	McGuire Chevrolet Clare, MI	Clare, MI	DealerOn	95
10	Schafer Chevrolet Pinconning, MI	Pinconning, MI	DealerOn	94
11	Zeigler Honda Kalamazoo, MI	Kalamazoo, MI	DealerOn	94
12	Team Chevrolet Automotive manistique, MI	manistique, MI	DealerOn	94
13	Holeshot Harley-Davidson Mount Pleasant, MI	Mount Pleasant, MI	—	94
14	Vetter-McGill Chevrolet Three Rivers, MI	Three Rivers, MI	DealerOn	94
15	Matick Toyota Macomb, MI	Macomb, MI	DealerOn	94
16	Fernelius Chevrolet Rose City, MI	Rose City, MI	DealerOn	94
17	Jackson Nissan Jackson, MI	Jackson, MI	DealerOn	94
18	Porsche Grand Rapids Grand Rapids, MI	Grand Rapids, MI	—	94
19	Alcona Motors Lincoln, MI	Lincoln, MI	DealerOn	94
20	Sawyers Chevrolet Dewitt, MI	Dewitt, MI	DealerOn	93
21	Mike Young Buick GMC Frankenmuth, MI	Frankenmuth, MI	DealerOn	93
22	Big Valley Ford, Inc. Ewen, MI	Ewen, MI	DealerOn	93
23	Victory Automotive Ann Arbor, MI	Ann Arbor, MI	Dealer Inspire	93
24	Genesis Of Southfield Southfield, MI	Southfield, MI	DealerOn	93
25	Hines Park Ford New Hudson, MI	New Hudson, MI	DealerOn	93
26	Toyota of Grand Rapids Grand Rapids, MI	Grand Rapids, MI	DealerOn	93
27	Henkel Chrysler Jeep Dodge Battle Creek, MI	Battle Creek, MI	DealerOn	93
28	Randy Wise Toyota Grand Blanc, MI	Grand Blanc, MI	DealerOn	93
29	LaFontaine Cadillac Highland Charter Township, MI	Highland Charter Township, MI	DealerOn	93
30	Bill Snethkamp Chrysler Dodge Jeep Ram Highland Park, MI	Highland Park, MI	DealerOn	93
31	Genesis of Commerce Commerce Township, MI	Commerce Township, MI	DealerOn	93
32	Zeigler BMW Kalamazoo, MI	Kalamazoo, MI	DealerOn	93
33	Capitol Harley-Davidson Dimondale, MI	Dimondale, MI	—	92
34	Great Lakes Ford Lincoln of Muskegon Muskegon, MI	Muskegon, MI	DealerOn	92
35	Battle Creek Honda Springfield, MI	Springfield, MI	Dealer.com	92
36	Sandy's Harley-Davidson Sport Center Fremont, MI	Fremont, MI	—	92
37	DeNooyer Chevy Holland, MI	Holland, MI	DealerOn	92
38	Sundance Chevrolet Grand Ledge, MI	Grand Ledge, MI	DealerOn	92
39	Moran Blue Water Chrysler Dodge Jeep Ram Port Huron, MI	Port Huron, MI	DealerOn	92
40	Fischer Honda Ypsilanti, MI	Ypsilanti, MI	Dealer eProcess	92
41	Bob Maxey Ford in Fowlerville Fowlerville, MI	Fowlerville, MI	DealerOn	92
42	Grand Rapids Harley-Davidson Hudsonville, MI	Hudsonville, MI	—	92
43	Porsche Detroit North , MI	, MI	—	92
44	Hines Park Lincoln Plymouth, MI	Plymouth, MI	DealerOn	91
45	BMW of Okemos Okemos, MI	Okemos, MI	DealerOn	91
46	Honda of Grand Blanc Grand Blanc, MI	Grand Blanc, MI	DealerOn	91
47	Randy Wise Chrysler Dodge Jeep Ram Clio, MI	Clio, MI	DealerOn	91
48	Jim Wernig Chevrolet Gaylord, MI	Gaylord, MI	DealerOn	91
49	Crest Lincoln Sterling Heights, MI	Sterling Heights, MI	DealerOn	91
50	Champion Cueter Chrysler Jeep Dodge RAM Ypsilanti, MI	Ypsilanti, MI	DealerOn	91
51	Varsity Lincoln Novi, MI	Novi, MI	DealerOn	91
52	Lafontaine Nissan Highland, MI	Highland, MI	DealerOn	91
53	Hometown CDJR Albion, MI	Albion, MI	Dealer eProcess	91
54	Motor City Harley-Davidson Farmington Hills, MI	Farmington Hills, MI	—	91
55	McDonald Ford Freeland, MI	Freeland, MI	DealerOn	91
56	Al Serra Auto Plaza Grand Blanc, MI	Grand Blanc, MI	DealerOn	91
57	Ray C's Harley-Davidson of Lapeer Lapeer, MI	Lapeer, MI	—	91
58	Urka Auto Center Chevrolet Ludington, MI	Ludington, MI	DealerOn	91
59	Milnes Ford, Inc. Lapeer, MI	Lapeer, MI	DealerOn	91
60	Ed Rinke Buick GMC Center Line, MI	Center Line, MI	DealerOn	91
61	Jim Wernig GMC Gaylord, MI	Gaylord, MI	DealerOn	91
62	Mike Savoie Volkswagen of Troy Troy, MI	Troy, MI	DealerOn	91
63	Harvey Cadillac Grand Rapids, MI	Grand Rapids, MI	DealerOn	90
64	Volkswagen of Grand Blanc Grand Blanc, MI	Grand Blanc, MI	DealerOn	90
65	Glassman Mitsubishi Southfield, MI	Southfield, MI	DealerOn	90
66	Freedom Chevrolet Fremont, MI	Fremont, MI	DealerOn	90
67	Serra Lexus Lansing Lansing, MI	Lansing, MI	DealerOn	90
68	Nissan of Canton Canton, MI	Canton, MI	DealerOn	90
69	Wolverine Harley-Davidson Clinton Township, MI	Clinton Township, MI	—	90
70	INFINITI of Grand Rapids Grand Rapids, MI	Grand Rapids, MI	DealerOn	90
71	Hot Rod Harley-Davidson Muskegon, MI	Muskegon, MI	—	90
72	Graff Nissan of Okemos Okemos, MI	Okemos, MI	DealerOn	90
73	Randy Wise Buick GMC Fenton, MI	Fenton, MI	DealerOn	90
74	Joe Ricci's Ordus Ford, LLC Bad Axe, MI	Bad Axe, MI	DealerOn	90
75	Cliff Anschuetz Chevrolet Alpena, MI	Alpena, MI	DealerOn	90
76	Zeigler Chrysler Dodge Jeep Ram of Kalamazoo Kalamazoo, MI	Kalamazoo, MI	DealerOn	90
77	Mike Dorian Ford Inc Clinton Township, MI	Clinton Township, MI	DealerOn	90
78	Zeigler Nissan of Holland Holland, MI	Holland, MI	DealerOn	90
79	Alpena GMC Alpena, MI	Alpena, MI	DealerOn	90
80	LaFontaine Ford Lansing Lansing, MI	Lansing, MI	DealerOn	90
81	Glassman Kia Southfield, MI	Southfield, MI	DealerOn	90
82	Volkswagen Ann Arbor Ann Arbor, MI	Ann Arbor, MI	Dealer Inspire	90
83	LaFontaine Hyundai Commerce Commerce Township, MI	Commerce Township, MI	DealerOn	90
84	Bob Jeannotte Buick GMC Plymouth, MI	Plymouth, MI	DealerOn	90
85	Sesi Lincoln Ann Arbor, MI	Ann Arbor, MI	Dealer.com	90
86	YOUNG CHEVROLET GMC OF IONIA, INC. Ionia, MI	Ionia, MI	Dealer.com	90
87	Serra Ford Rochester Hills Rochester Hills, MI	Rochester Hills, MI	DealerOn	89
88	Atchinson Ford Belleville, MI	Belleville, MI	DealerOn	89
89	St. Clair Chrysler Jeep Dodge Ram Saint Clair, MI	Saint Clair, MI	DealerOn	89
90	Glassman Subaru Southfield, MI	Southfield, MI	DealerOn	89
91	Prestige Cadillac Warren, MI	Warren, MI	DealerOn	89
92	Arsenal Harley-Davidson Waterford, MI	Waterford, MI	—	89
93	Borgman Mazda Grandville, MI	Grandville, MI	DealerOn	89
94	Randy Wise Ford Ortonville, MI	Ortonville, MI	DealerOn	89
95	Matick Buick GMC Southfield, MI	Southfield, MI	DealerOn	89
96	Troy Honda Troy, MI	Troy, MI	Dealer eProcess	89
97	LaFontaine INFINITI Novi Novi, MI	Novi, MI	DealerOn	89
98	Hank Graff Chevrolet Davison Davison, MI	Davison, MI	Overfuel	89
99	Motown Harley-Davidson Taylor, MI	Taylor, MI	—	89
100	Levalley GMC Benton Harbor, MI	Benton Harbor, MI	DealerOn	89

Rankings by city

Grand Blanc has the best average (87) of the Michigan cities with 10+ ranked sites.

Largest markets

Grand Rapids

31 sites

Ann Arbor

24 sites

Lansing

17 sites

Southfield

15 sites

Troy

15 sites

Dearborn

13 sites

Grand Blanc

13 sites

Traverse City

13 sites

Cities by average score · 10+ ranked sites

›More cities · 188 cities with fewer than 10 ranked sites

The Michigan market

Website providers in Michigan

Dealer.com286 sites78
DealerOn235 sites87
Dealer Inspire89 sites72
Team Velocity27 sites83
Dealer eProcess9 sites83
Motive3 sites77
FlexDealer2 sites87
AutoGO1 site82

Bars show share of ranked sites; the number is each provider's average score. 15 sites with no detected provider.

Score spread

Good81–10037356%
Needs improvement61–8028843%
Poor0–6091%

Median score 82

Top brands

Compare other states

Each state's average score; Michigan is outlined. #17 of 51.

7784average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated