Best Car Dealership Websites in Wisconsin

514 Wisconsin dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 82, 2 points above the national average — #6 of 51 states. Bergstrom Honda in Oshkosh tops the list at 98. Updated Oct 17, 2026.

Sites ranked: 514
Average score: 82; +2 vs U.S. average (80)
Scoring good: 63%; 322 sites above 80
State rank: #6; of 51 states by average

Top dealership websites in Wisconsin

The top 100 of 514 ranked sites.

Best car dealership websites in Wisconsin, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	Bergstrom Honda Oshkosh, WI	Oshkosh, WI	DealerOn	98
2	Enterprise Motor Cars Mercedes-Benz Appleton, WI	Appleton, WI	DealerOn	97
3	Enterprise BMW Appleton, WI	Appleton, WI	DealerOn	97
4	Porsche Madison Madison, WI	Madison, WI	—	96
5	Dorsch Kia Green Bay, WI	Green Bay, WI	DealerOn	96
6	Hartnell Chevrolet Salem, WI	Salem, WI	DealerOn	96
7	Abby Ford, Inc. Abbotsford, WI	Abbotsford, WI	DealerOn	96
8	Mercedes-Benz of Madison Madison, WI	Madison, WI	DealerOn	96
9	Kayser Ford of Sauk City Sauk City, WI	Sauk City, WI	DealerOn	96
10	Medford Chrysler Center Medford, WI	Medford, WI	DealerOn	95
11	Kearns Motor Car Jefferson, WI	Jefferson, WI	—	95
12	Schlossmann Honda City Milwaukee, WI	Milwaukee, WI	DealerOn	95
13	Dorsch Lincoln Green Bay, WI	Green Bay, WI	DealerOn	95
14	Plach Automotive Inc New London, WI	New London, WI	DealerOn	95
15	Bergstrom Volkswagen of Appleton Appleton, WI	Appleton, WI	DealerOn	95
16	Bergstrom Chrysler Dodge Jeep Ram Fiat of Kaukauna Kaukauna, WI	Kaukauna, WI	DealerOn	95
17	Gustman Buick GMC Kaukauna, WI	Kaukauna, WI	DealerOn	95
18	Feldner Chevrolet Inc Saint Cloud, WI	Saint Cloud, WI	DealerOn	95
19	Genesis of Appleton Appleton, WI	Appleton, WI	DealerOn	94
20	Porsche Waukesha Waukesha, WI	Waukesha, WI	—	94
21	Cliff Wall Mitsubishi Green Bay, WI	Green Bay, WI	DealerOn	94
22	O'Malley Cadillac Wausau, WI	Wausau, WI	DealerOn	94
23	Gustman Chevrolet Kaukauna, WI	Kaukauna, WI	DealerOn	94
24	Bergstrom Mazda of Green Bay Green Bay, WI	Green Bay, WI	DealerOn	94
25	Colby Chrysler Center Colby, WI	Colby, WI	DealerOn	94
26	Bergstrom Nissan of Appleton Appleton, WI	Appleton, WI	DealerOn	94
27	Heritage Chevrolet Tomahawk, WI	Tomahawk, WI	DealerOn	94
28	Van Horn Honda of Glendale Glendale, WI	Glendale, WI	DealerOn	94
29	Neuville Motors Chevrolet Waupaca, WI	Waupaca, WI	DealerOn	94
30	Larkin's GMC Tomah, WI	Tomah, WI	DealerOn	93
31	Bergstrom INFINITI of Appleton Appleton, WI	Appleton, WI	DealerOn	93
32	Bergstrom Buick GMC of Green Bay Green Bay, WI	Green Bay, WI	DealerOn	93
33	Homan Chevrolet of Ripon Ripon, WI	Ripon, WI	DealerOn	93
34	Bergstrom Buick GMC of Appleton Appleton, WI	Appleton, WI	DealerOn	93
35	Jorns Chevrolet of Kewaunee Inc. Kewaunee, WI	Kewaunee, WI	DealerOn	93
36	Van Horn Nissan of Sheboygan Sheboygan, WI	Sheboygan, WI	DealerOn	93
37	Miller Ford Burlington, WI	Burlington, WI	DealerOn	93
38	Bergstrom Chevrolet of Appleton Appleton, WI	Appleton, WI	DealerOn	93
39	Doc's Harley-Davidson of Shawano County Bonduel, WI	Bonduel, WI	—	93
40	Buss Automotive Inc shawano, WI	shawano, WI	DealerOn	93
41	Subaru City of Milwaukee Milwaukee, WI	Milwaukee, WI	DealerOn	93
42	Dorsch Ford Lincoln Kia Green Bay, WI	Green Bay, WI	DealerOn	93
43	Milwaukee Harley-Davidson Milwaukee, WI	Milwaukee, WI	—	92
44	Homan Ford Ripon, WI	Ripon, WI	DealerOn	92
45	Porsche Milwaukee North Milwaukee, WI	Milwaukee, WI	—	92
46	Van Horn Ford of Sheboygan Sheboygan, WI	Sheboygan, WI	DealerOn	92
47	Palmen Kia Of Kenosha Kenosha, WI	Kenosha, WI	Remora	92
48	Smart Motors Toyota Madison, WI	Madison, WI	DealerOn	92
49	Genesis Of Madison Madison, WI	Madison, WI	DealerOn	92
50	Runde Chevrolet of Platteville Platteville, WI	Platteville, WI	DealerOn	92
51	Larsen Auto Center Frederic, WI	Frederic, WI	DealerOn	92
52	Bergstrom Kia of Oshkosh Oshkosh, WI	Oshkosh, WI	DealerOn	92
53	Bergstrom Chevrolet of Middleton Middleton, WI	Middleton, WI	DealerOn	92
54	Bergstrom Volkswagen of Oshkosh Oshkosh, WI	Oshkosh, WI	DealerOn	92
55	MINI of Madison Madison, WI	Madison, WI	DealerOn	92
56	A-F Motors Adams, WI	Adams, WI	DealerOn	92
57	Stevens Point Ford Stevens Point, WI	Stevens Point, WI	DealerOn	92
58	Eric von Schledorn Chevrolet Saukville, WI	Saukville, WI	DealerOn	91
59	Bergstrom Kia Appleton Appleton, WI	Appleton, WI	DealerOn	91
60	Menke Mazda Schofield, WI	Schofield, WI	DealerOn	91
61	Zimbrick Volkswagen of Madison Madison, WI	Madison, WI	DealerOn	91
62	Vande Hey Brantmeier Chevrolet Chilton, WI	Chilton, WI	DealerOn	91
63	Lynch GMC of Burlington Burlington, WI	Burlington, WI	DealerOn	91
64	Bergstrom Nissan of Oshkosh Oshkosh, WI	Oshkosh, WI	DealerOn	91
65	Homan Chevrolet Waupun, WI	Waupun, WI	DealerOn	91
66	Le Mieux Toyota Green Bay, WI	Green Bay, WI	Dealer eProcess	91
67	Harley-Davidson of Madison Madison, WI	Madison, WI	—	91
68	Bergstrom Hyundai of Appleton Appleton, WI	Appleton, WI	DealerOn	91
69	Zimbrick Buick/GMC West Madison, WI	Madison, WI	DealerOn	91
70	BMW of Madison Madison, WI	Madison, WI	DealerOn	91
71	Kudick Chevrolet Mauston, WI	Mauston, WI	DealerOn	91
72	Bergstrom Hyundai of Green Bay Green Bay, WI	Green Bay, WI	DealerOn	91
73	Eau Claire Lincoln Eau Claire, WI	Eau Claire, WI	DealerOn	91
74	Kayser Chevrolet Sauk City, WI	Sauk City, WI	DealerOn	91
75	Bergstrom Cadillac of Madison Madison, WI	Madison, WI	DealerOn	91
76	Suburban Motors Harley-Davidson Thiensville, WI	Thiensville, WI	—	91
77	Zimbrick Honda Madison, WI	Madison, WI	DealerOn	91
78	Frank Boucher Volkswagen of Janesville Janesville, WI	Janesville, WI	Team Velocity	91
79	Gordie Boucher Ford of Menomonee Falls Menomonee Falls, WI	Menomonee Falls, WI	—	90
80	Vogel Chevrolet Kiel, WI	Kiel, WI	DealerOn	90
81	Medford Motors, Inc. Medford, WI	Medford, WI	DealerOn	90
82	Gordie Boucher Ford of West Bend West Bend, WI	West Bend, WI	Dealer.com	90
83	MENKE GMC Schofield, WI	Schofield, WI	DealerOn	90
84	Bergstrom Chevrolet of Madison Madison, WI	Madison, WI	DealerOn	90
85	Bergstrom Lexus of Madison Middleton, WI	Middleton, WI	DealerOn	90
86	Bergstrom Lexus of Appleton Appleton, WI	Appleton, WI	DealerOn	90
87	Bergstrom Mazda of Appleton Appleton, WI	Appleton, WI	DealerOn	90
88	Bergstrom Cadillac of Appleton Appleton, WI	Appleton, WI	DealerOn	90
89	Miller Motor Sales CDJR Burlington, WI	Burlington, WI	DealerOn	90
90	Bergstrom Cadillac of Green Bay Green Bay, WI	Green Bay, WI	DealerOn	90
91	Koehne Chevrolet Marinette, WI	Marinette, WI	DealerOn	90
92	Dahl Honda Onalaska Onalaska, WI	Onalaska, WI	Team Velocity	90
93	Pischke Motors CDJR La Crosse, WI	La Crosse, WI	DealerOn	90
94	Trecek Chevrolet Portage, WI	Portage, WI	DealerOn	90
95	Bergstrom Ford of Neenah Neenah, WI	Neenah, WI	DealerOn	90
96	Northwoods Ford Minocqua, WI	Minocqua, WI	DealerOn	90
97	Gregg Young Abrams Chrysler Dodge Jeep Ram Abrams, WI	Abrams, WI	Overfuel	90
98	Morrie's Auto Group West Salem, WI	West Salem, WI	Team Velocity	90
99	Bergstrom Acura Appleton, WI	Appleton, WI	DealerOn	90
100	Chippewa Falls Harley-Davidson Chippewa Falls, WI	Chippewa Falls, WI	—	90

Rankings by city

Oshkosh has the best average (90) of the Wisconsin cities with 10+ ranked sites.

Largest markets

Madison

35 sites

Appleton

24 sites

Milwaukee

24 sites

Green Bay

19 sites

Waukesha

16 sites

Wausau

12 sites

Janesville

11 sites

Oshkosh

11 sites

Cities by average score · 10+ ranked sites

›More cities · 145 cities with fewer than 10 ranked sites

The Wisconsin market

Website providers in Wisconsin

DealerOn176 sites89
Dealer.com134 sites80
Dealer Inspire120 sites73
Team Velocity19 sites87
Motive17 sites78
Dealer eProcess10 sites84
AutoGO3 sites78
Pixel Motion3 sites78

Bars show share of ranked sites; the number is each provider's average score. 27 sites with no detected provider.

Score spread

Good81–10032263%
Needs improvement61–8018235%
Poor0–60102%

Median score 83

Top brands

Compare other states

Each state's average score; Wisconsin is outlined. #6 of 51.

7784average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated