Best Car Dealership Websites in Traverse City, MI
12 dealership websites in Traverse City, ranked by how fast and stable they are for real shoppers. Traverse City averages 76, 5 points below the Michigan average — #12 of 14 Michigan cities with 10+ ranked sites. BMW of Traverse City leads at 87. Updated Oct 17, 2026.
- Sites ranked
- 12
- Average score
- 76
- −5 vs Michigan (81)
- Scoring good
- 33%
- 4 sites above 80
- City rank
- #12
- of 14 in Michigan
Dealership websites in Traverse City
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 87 | |
| 2 | 82 | |
| 3 | 82 | |
| 4 | 81 | |
| 5 | 76 | |
| 6 | 76 | |
| 7 | 76 | |
| 8 | 75 | |
| 9 | 74 | |
| 10 | 74 | |
| 11 | 67 | |
| 12 | 58 |
The Traverse City market
Website providers in Traverse City
Bars show share of ranked sites; the number is each provider's average score.
Nearby cities
The closest cities with ranked dealership websites.
More cities in Michigan
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.