Best Car Dealership Websites in Delaware

71 Delaware dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 79, 1 point below the national average — #45 of 51 states. i.g. Burton Lewes Automall Chevrolet in Lewes tops the list at 99. Updated Oct 24, 2026.

Sites ranked: 71
Average score: 79; −1 vs U.S. average (80)
Scoring good: 48%; 34 sites above 80
State rank: #45; of 51 states by average

Top dealership websites in Delaware

Best car dealership websites in Delaware, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	i.g. Burton Lewes Automall Chevrolet Lewes, DE	Lewes, DE	DealerOn	99
2	First State Chevrolet Georgetown, DE	Georgetown, DE	DealerOn	97
3	Carman Lincoln New Castle, DE	New Castle, DE	DealerOn	95
4	Boulevard Ford of Millsboro Georgetown, DE	Georgetown, DE	DealerOn	89
5	Winner Chevrolet of Wilmington Wilmington, DE	Wilmington, DE	DealerOn	89
6	Preston Hyundai of Millsboro Millsboro, DE	Millsboro, DE	DealerOn	88
7	Winner Ford Dover, DE	Dover, DE	DealerOn	88
8	Winner Hyundai Dover, DE	Dover, DE	DealerOn	88
9	Union Park Buick GMC Wilmington, DE	Wilmington, DE	DealerOn	87
10	Martin Kia Newark, DE	Newark, DE	Dealer eProcess	87
11	Union Park BMW Wilmington, DE	Wilmington, DE	Dealer Inspire	86
12	Price Acura Dover, DE	Dover, DE	Team Velocity	86
13	Smith Volkswagen, Ltd. Wilmington, DE	Wilmington, DE	Dealer.com	86
14	Delaware Subaru Wilmington, DE	Wilmington, DE	Dealer.com	85
15	Ourisman Tri-State Subaru Newark, DE	Newark, DE	Dealer.com	85
16	PORTER CHEVROLET Newark, DE	Newark, DE	Dealer.com	85
17	i.g. Burton Chevrolet of Seaford Seaford, DE	Seaford, DE	DealerOn	85
18	I.G. Burton BMW Milford, DE	Milford, DE	Team Velocity	84
19	I.G. Burton & Co., Inc. Milford, DE	Milford, DE	Dealer.com	84
20	Price Honda Dover, DE	Dover, DE	Team Velocity	84
21	i.g. Burton Lewes Automall Buick GMC Lewes, DE	Lewes, DE	DealerOn	84
22	Porter Hyundai Newark, DE	Newark, DE	Dealer.com	84
23	Union Park Volvo Cars Wilmington, DE	Wilmington, DE	Team Velocity	83
24	i.g. Burton Lewes Automall Chevrolet Lewes, DE	Lewes, DE	DealerOn	83
25	C F Schwartz Toyota-Scion Dover, DE	Dover, DE	Dealer.com	83
26	Hertrich Toyota Scion Milford, DE	Milford, DE	Dealer.com	83
27	Willis Automotive of Smyrna Smyrna, DE	Smyrna, DE	DealerOn	83
28	Porsche Delaware Newark, DE	Newark, DE	DealerFire	83
29	Price Toyota New Castle, DE	New Castle, DE	Team Velocity	83
30	i.g. Burton Chevrolet of Milford Milford, DE	Milford, DE	DealerOn	82
31	Hertrich Acura New Castle, DE	New Castle, DE	Dealer.com	82
32	Newark Toyota World Newark, DE	Newark, DE	Team Velocity	81
33	Kia Of Wilmington Wilmington, DE	Wilmington, DE	Dealer.com	81
34	Preston Chrysler Dodge Jeep Ram of Wilmington Wilmington, DE	Wilmington, DE	DealerOn	81
35	Felton Holly Kia Felton, DE	Felton, DE	Dealer.com	80
36	Winner Volkswagen of Dover Dover, DE	Dover, DE	Team Velocity	80
37	Martin Honda Newark, DE	Newark, DE	Dealer Inspire	80
38	HERTRICH CHEVROLET OF DOVER Dover, DE	Dover, DE	Dealer.com	80
39	Nucar Mazda of New Castle New Castle, DE	New Castle, DE	Dealer Inspire	80
40	Hertrich's Ford Lincoln of Milford Milford, DE	Milford, DE	Dealer.com	79
41	Bayshore Ford Truck Sales New Castle, DE	New Castle, DE	Dealer.com	79
42	Preston Chrysler Dodge Jeep Ram of Dover Dover, DE	Dover, DE	DealerOn	79
43	Lexus of Wilmington Wilmington, DE	Wilmington, DE	Dealer.com	79
44	Preston Chrysler Dodge Jeep Ram Millsboro, DE	Millsboro, DE	DealerOn	79
45	Winner Subaru Dover, DE	Dover, DE	Team Velocity	78
46	Hertrich Capitol Mazda Dover, DE	Dover, DE	Dealer.com	78
47	Martin Mazda Newark, DE	Newark, DE	Dealer Inspire	78
48	Sheridan Mitsubishi New Castle, DE	New Castle, DE	Dealer Inspire	78
49	Mercedes-Benz of Wilmington Wilmington, DE	Wilmington, DE	Dealer Inspire	78
50	Porter Ford Newark, DE	Newark, DE	Dealer.com	78
51	Selbyville Holly Kia Selbyville, DE	Selbyville, DE	Dealer.com	78
52	Hertrich Hyundai New Castle, DE	New Castle, DE	Dealer.com	77
53	Audi Wilmington Wilmington, DE	Wilmington, DE	Dealer.com	76
54	Delaware Cadillac Wilmington, DE	Wilmington, DE	Dealer.com	76
55	Hertrich's Ford Lincoln of Milford Milford, DE	Milford, DE	Dealer.com	76
56	Hertrich Nissan Jeep-Eagle Dover, DE	Dover, DE	Dealer.com	76
57	Sheridan Nissan New Castle, DE	New Castle, DE	Dealer Inspire	75
58	Land Rover Wilmington Wilmington, DE	Wilmington, DE	Dealer Inspire	75
59	Hertrich Nissan of Newark Newark, DE	Newark, DE	Dealer Inspire	74
60	Brandywine - Smyrna Smyrna, DE	Smyrna, DE	Dealer.com	73
61	Hertrich Buick Gmc, Inc. Seaford, DE	Seaford, DE	Dealer.com	73
62	Newark Chrysler Jeep Dodge Newark, DE	Newark, DE	Dealer.com	73
63	Hertrich INFINITI of Newark Newark, DE	Newark, DE	Dealer Inspire	71
64	Carman Chrysler Dodge Jeep RAM New Castle, DE	New Castle, DE	Pixel Motion	71
65	I. G. Burton Chrysler Dodge Jeep Ram Milford, DE	Milford, DE	Dealer.com	70
66	Kent County Motors Dover, DE	Dover, DE	Dealer Inspire	69
67	Nucar Chevrolet New Castle, DE	New Castle, DE	Dealer Inspire	68
68	Floyd A. Megee Motor Company Georgetown, DE	Georgetown, DE	Dealer.com	68
69	Frederick Ford, Inc. Seaford, DE	Seaford, DE	Dealer.com	66
70	Sheridan Ford Wilmington, DE	Wilmington, DE	Dealer Inspire	61
71	Selbyville Holly Kia Selbyville, DE	Selbyville, DE	Dealer.com	0

Rankings by city

Dover has the best average (81) of the Delaware cities with 10+ ranked sites.

Largest markets

Wilmington

14 sites

Dover

12 sites

Newark

12 sites

New Castle

10 sites

Milford

7 sites

Georgetown

3 sites

Lewes

3 sites

Seaford

3 sites

Cities by average score · 10+ ranked sites

›More cities · 8 cities with fewer than 10 ranked sites

The Delaware market

Website providers in Delaware

Dealer.com30 sites76
DealerOn17 sites87
Dealer Inspire13 sites75
Team Velocity8 sites82
Dealer eProcess1 site87
DealerFire1 site83
Pixel Motion1 site71

Bars show share of ranked sites; the number is each provider's average score.

Score spread

Good81–1003448%
Needs improvement61–803651%
Poor0–6011%

Median score 80

Top brands

Compare other states

Each state's average score; Delaware is outlined. #45 of 51.

7784average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated