Best Car Dealership Websites in North Carolina

645 North Carolina dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 79, 1 point below the national average — #39 of 51 states. Valley Auto World, Inc in Fayetteville tops the list at 99. Updated Oct 24, 2026.

Sites ranked: 645
Average score: 79; −1 vs U.S. average (80)
Scoring good: 49%; 319 sites above 80
State rank: #39; of 51 states by average

Top dealership websites in North Carolina

The top 100 of 645 ranked sites.

Best car dealership websites in North Carolina, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	Valley Auto World, Inc Fayetteville, NC	Fayetteville, NC	DealerOn	99
2	Fayetteville Automall Fayetteville, NC	Fayetteville, NC	DealerOn	97
3	Mountain Ford Bryson City, NC	Bryson City, NC	DealerOn	97
4	Medlin Chevrolet Ayden, NC	Ayden, NC	DealerOn	96
5	Boyd Chevrolet Oxford, NC	Oxford, NC	DealerOn	96
6	Vann York Chevrolet High Point, NC	High Point, NC	DealerOn	96
7	Jim Cook GMC Marion, NC	Marion, NC	DealerOn	95
8	Charles Boyd Chevrolet Cadillac GMC Henderson, NC	Henderson, NC	Dealer Inspire	95
9	Cooper Ford Carthage, NC	Carthage, NC	DealerOn	95
10	Marion CDJR Charlotte, NC	Charlotte, NC	Remora	95
11	University Ford Durham, NC	Durham, NC	DealerOn	94
12	Doug Henry Chevrolet Tarboro Tarboro, NC	Tarboro, NC	DealerOn	94
13	Asheboro Honda Asheboro, NC	Asheboro, NC	DealerOn	94
14	Dorman GMC Truck Inc. Dunn, NC	Dunn, NC	DealerOn	94
15	Down Home Harley-Davidson Burlington, NC	Burlington, NC	—	94
16	Flow Volkswagen Wilmington Wilmington, NC	Wilmington, NC	DealerOn	94
17	Crossroads Harley-Davidson Wilkesboro, NC	Wilkesboro, NC	—	93
18	Shipwreck Harley-Davidson Wilmington, NC	Wilmington, NC	—	93
19	Mountain Mitsubishi Hickory, NC	Hickory, NC	Dealer eProcess	93
20	Porsche Asheville Asheville, NC	Asheville, NC	—	93
21	Crossroads Ford of Siler City Siler City, NC	Siler City, NC	DealerOn	93
22	Flow Volkswagen of Greensboro Greensboro, NC	Greensboro, NC	DealerOn	93
23	Chas H. Jenkins & Company Chevrolet Ahoskie, NC	Ahoskie, NC	DealerOn	93
24	Bill Carone Chevrolet Wallace, NC	Wallace, NC	DealerOn	93
25	Hendrick Porsche Charlotte, NC	Charlotte, NC	—	93
26	Porsche Southpoint Durham, NC	Durham, NC	—	93
27	Porsche Wilmington Wilmington, NC	Wilmington, NC	—	92
28	Flow Honda of Statesville Statesville, NC	Statesville, NC	DealerOn	92
29	Cox's Harley-Davidson Asheboro, NC	Asheboro, NC	—	92
30	Tri-City KIA Eden, NC	Eden, NC	Overfuel	92
31	Green Lincoln Greensboro, NC	Greensboro, NC	DealerOn	92
32	Doug Henry Ford Tarboro Tarboro, NC	Tarboro, NC	DealerOn	92
33	Modern Automotive Group Boone, NC	Boone, NC	Auto Genius	92
34	Gaye Chevrolet Marshville, NC	Marshville, NC	Overfuel	92
35	Liberty Buick GMC Matthews, NC	Matthews, NC	DealerOn	92
36	Capital Ford of Hickory Hickory, NC	Hickory, NC	Dealer Inspire	92
37	Deacon Jones Honda Goldsboro, NC	Goldsboro, NC	DealerOn	92
38	Joey Logano's Huntersville Ford Huntersville, NC	Huntersville, NC	DealerOn	92
39	Mount Airy Toyota Mount Airy, NC	Mount Airy, NC	DealerOn	91
40	Jones Ford Shallotte, NC	Shallotte, NC	DealerOn	91
41	Davenport GMC Rocky Mount, NC	Rocky Mount, NC	DealerOn	91
42	Flow Cadillac of Wilmington Wilmington, NC	Wilmington, NC	DealerOn	91
43	Flow Cadillac Winston Salem, NC	Winston Salem, NC	DealerOn	91
44	Lincoln of New Bern New Bern, NC	New Bern, NC	DealerOn	91
45	Parker Honda Morehead City, NC	Morehead City, NC	Dealer eProcess	91
46	Crossroads Ford of Waynesville Waynesville, NC	Waynesville, NC	DealerOn	91
47	Boyd Honda Oxford Oxford, NC	Oxford, NC	DealerOn	91
48	Porsche Cary Cary, NC	Cary, NC	Dealer.com	91
49	Flow Volkswagen of Winston-Salem Winston Salem, NC	Winston Salem, NC	DealerOn	91
50	Deacon Jones Ford Goldsboro Goldsboro, NC	Goldsboro, NC	DealerOn	91
51	Franklin Ford, Inc. Franklin, NC	Franklin, NC	DealerOn	91
52	Randy Marion Cadillac Mooresville, NC	Mooresville, NC	DealerOn	91
53	Feyer Ford Plymouth, NC	Plymouth, NC	Dealer.com	91
54	Greenville Nissan Greenville, NC	Greenville, NC	DealerOn	91
55	Flow Volkswagen of Durham Durham, NC	Durham, NC	DealerOn	91
56	Riding High Harley-Davidson High Point, NC	High Point, NC	—	91
57	Medlin Hyundai Rocky Mount, NC	Rocky Mount, NC	DealerOn	91
58	Wilkinson Cadillac Sanford, NC	Sanford, NC	DealerOn	90
59	Brown & Wood Buick GMC Greenville, NC	Greenville, NC	DealerOn	90
60	Vann York Honda High Point, NC	High Point, NC	DealerOn	90
61	Flow Honda in Winston-Salem Winston-Salem, NC	Winston-Salem, NC	DealerOn	90
62	Speedway Harley-Davidson Concord, NC	Concord, NC	—	90
63	Harry's On The Hill Asheville, NC	Asheville, NC	DealerOn	90
64	Bulldog Harley-Davidson Smithfield, NC	Smithfield, NC	—	90
65	Medlin Buick GMC Wilson, NC	Wilson, NC	DealerOn	90
66	Asheville Lincoln Asheville, NC	Asheville, NC	DealerOn	90
67	Flow Toyota of Statesville Statesville, NC	Statesville, NC	DealerOn	90
68	Ken Wilson Ford Canton, NC	Canton, NC	DealerOn	90
69	Raging Bull Harley-Davidson Durham, NC	Durham, NC	—	90
70	Deacon Jones Toyota Clinton, NC	Clinton, NC	DealerOn	90
71	Capital Ford of Salisbury Salisbury, NC	Salisbury, NC	Dealer Inspire	90
72	OBX Chevrolet Kitty Hawk, NC	Kitty Hawk, NC	DealerOn	89
73	Sea Breeze Harley-Davidson Shallotte, NC	Shallotte, NC	—	89
74	R D Sawyer Motor Co Inc Manteo, NC	Manteo, NC	Dealer.com	89
75	Volkswagen of South Charlotte Charlotte, NC	Charlotte, NC	Dealer Inspire	89
76	Kia of New Bern New Bern, NC	New Bern, NC	DealerOn	89
77	Tobacco Road Harley-Davidson Raleigh, NC	Raleigh, NC	—	89
78	Vann York Toyota High Point, NC	High Point, NC	DealerOn	89
79	Asheboro Ford Asheboro, NC	Asheboro, NC	DealerOn	89
80	Crossroads Ford Indian Trail Indian Trail, NC	Indian Trail, NC	DealerOn	89
81	Independence Harley-Davidson Matthews, NC	Matthews, NC	—	89
82	Capital Toyota of Salisbury Salisbury, NC	Salisbury, NC	Dealer Inspire	89
83	Vann York Kia High Point, NC	High Point, NC	DealerOn	89
84	Green Ford Greensboro, NC	Greensboro, NC	Overfuel	89
85	Black Buick GMC Statesville, NC	Statesville, NC	DealerOn	89
86	Hubert Vester Toyota of Wilson Wilson, NC	Wilson, NC	AutoGO	89
87	Flow Nissan of Statesville Statesville, NC	Statesville, NC	DealerOn	88
88	Nissan of Elizabeth City Elizabeth City, NC	Elizabeth City, NC	Team Velocity	88
89	Albemarle Ford Albemarle, NC	Albemarle, NC	DealerOn	88
90	Randy Marion GMC of West Jefferson West jefferson, NC	West jefferson, NC	DealerOn	88
91	Lee Ford of Wilson Wilson, NC	Wilson, NC	DealerOn	88
92	Bob King Automotive Winston-Salem, NC	Winston-Salem, NC	Team Velocity	88
93	Kenly Chevrolet, Inc. Kenly, NC	Kenly, NC	Dealer.com	88
94	CBS Quality Cars Durham, NC	Durham, NC	Dealer Inspire	88
95	Mount Airy Chrysler Dodge Jeep Ram FIAT Mount Airy, NC	Mount Airy, NC	DealerOn	88
96	Lee Chevrolet Washington, NC	Washington, NC	DealerOn	88
97	Flow Subaru Winston-Salem, NC	Winston-Salem, NC	DealerOn	88
98	Doug Henry Buick GMC Goldsboro, NC	Goldsboro, NC	DealerOn	88
99	Johnson Hyundai Cary, NC	Cary, NC	Dealer.com	88
100	HANNA INFINITI of Apex Apex, NC	Apex, NC	DealerOn	87

Rankings by city

High Point has the best average (87) of the North Carolina cities with 10+ ranked sites.

Largest markets

Charlotte

45 sites

Raleigh

26 sites

Winston-Salem

26 sites

Fayetteville

25 sites

Greensboro

24 sites

Durham

22 sites

Wilmington

22 sites

Cary

21 sites

Cities by average score · 10+ ranked sites

›More cities · 106 cities with fewer than 10 ranked sites

The North Carolina market

Website providers in North Carolina

Dealer.com231 sites78
DealerOn168 sites86
Dealer Inspire158 sites74
Team Velocity24 sites83
SOKAL19 sites54
Dealer eProcess11 sites82
Auto Genius3 sites79
Overfuel3 sites91

Bars show share of ranked sites; the number is each provider's average score. 19 sites with no detected provider.

Score spread

Good81–10031949%
Needs improvement61–8030247%
Poor0–60244%

Median score 80

Top brands

Compare other states

Each state's average score; North Carolina is outlined. #39 of 51.

7784average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated