Best Car Dealership Websites in New Mexico

119 New Mexico dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 79, 1 point below the national average — #45 of 51 states. Champion Harley-Davidson in Roswell tops the list at 97. Updated Oct 24, 2026.

Sites ranked: 119
Average score: 79; −1 vs U.S. average (80)
Scoring good: 48%; 57 sites above 80
State rank: #45; of 51 states by average

Top dealership websites in New Mexico

The top 100 of 119 ranked sites.

Best car dealership websites in New Mexico, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	Champion Harley-Davidson Roswell, NM	Roswell, NM	—	97
2	Wicked West Harley-Davidson Santa Fe, NM	Santa Fe, NM	—	95
3	Porsche Albuquerque Albuquerque, NM	Albuquerque, NM	—	92
4	Casa GMC Alamogordo, NM	Alamogordo, NM	DealerOn	92
5	Town and Country Chevrolet of Taos Taos, NM	Taos, NM	DealerOn	91
6	Cadillac of Santa Fe Santa Fe, NM	Santa Fe, NM	DealerOn	91
7	Rico Auto Complex Gallup, NM	Gallup, NM	DealerOn	91
8	Hamilton GM Country Chevrolet Portales, NM	Portales, NM	DealerOn	90
9	Thunderbird Harley-Davidson Albuquerque, NM	Albuquerque, NM	—	90
10	The Sisbarro Dealerships Las Cruces, NM	Las Cruces, NM	DealerOn	89
11	Hamilton Hyundai Clovis, NM	Clovis, NM	DealerOn	88
12	Casa Honda Alamogordo, NM	Alamogordo, NM	DealerOn	88
13	Galles Chevrolet Albuquerque, NM	Albuquerque, NM	DealerOn	88
14	Casa Chevrolet Alamogordo, NM	Alamogordo, NM	DealerOn	88
15	Artesia Ford Mercury Sales Artesia, NM	Artesia, NM	Dealer.com	87
16	Capitol Ford Santa Fe Santa Fe, NM	Santa Fe, NM	DealerOn	87
17	Animas Hyundai Farmington, NM	Farmington, NM	DealerOn	87
18	University Volkswagen Mazda Albuquerque, NM	Albuquerque, NM	Team Velocity	86
19	Casa Honda Las Cruces Las Cruces, NM	Las Cruces, NM	DealerOn	86
20	Ziems Ford Corners Farmington, NM	Farmington, NM	Team Velocity	85
21	Pitre Auto Group Albuquerque, NM	Albuquerque, NM	Team Velocity	85
22	Garcia Cars Albuquerque, NM	Albuquerque, NM	Dealer.com	85
23	University Mazda Albuquerque, NM	Albuquerque, NM	Team Velocity	85
24	RICHLAND CHEVROLET Roswell, NM	Roswell, NM	Dealer.com	85
25	Casa Toyota NM Alamogordo, NM	Alamogordo, NM	DealerOn	85
26	Chalmers Ford Rio Rancho, NM	Rio Rancho, NM	Team Velocity	84
27	Hamilton Big Country Ford Clovis, NM	Clovis, NM	DealerOn	84
28	RICHLAND CHEVROLET Roswell, NM	Roswell, NM	Dealer.com	84
29	Perfection Honda Rio Rancho, NM	Rio Rancho, NM	Dealer.com	84
30	Sisbarro Autoworld Volkswagen Las Cruces, NM	Las Cruces, NM	DealerOn	84
31	Webb Automotive Group, Inc. Farmington, NM	Farmington, NM	Dealer.com	84
32	Power Ford Albuquerque, NM	Albuquerque, NM	DealerOn	84
33	Sisbarro GMC Las Cruces, NM	Las Cruces, NM	DealerOn	84
34	PERMIAN AUTO GROUP, LLC Hobbs, NM	Hobbs, NM	Dealer.com	83
35	Hi Country Kia Farmington, NM	Farmington, NM	Dealer.com	83
36	Casa Ford of Las Cruces Las Cruces, NM	Las Cruces, NM	DealerOn	83
37	Garcia Honda Albuquerque, NM	Albuquerque, NM	Dealer.com	83
38	University Volkswagen Albuquerque, NM	Albuquerque, NM	DealerOn	83
39	Melloy Honda Farmington, NM	Farmington, NM	Dealer eProcess	83
40	Corley's Volvo Cars Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer.com	83
41	Carlsbad Chevrolet Carlsbad, NM	Carlsbad, NM	Dealer.com	83
42	Giles Kia Las Cruces, NM	Las Cruces, NM	Dealer.com	82
43	Garcia Cadillac Of Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer.com	82
44	Chevrolet of Santa Fe Santa Fe, NM	Santa Fe, NM	DealerOn	82
45	Melloy Nissan Albuquerque, NM	Albuquerque, NM	DealerOn	82
46	Permian Toyota Hobbs, NM	Hobbs, NM	Dealer.com	82
47	Fiesta Volkswagen Albuquerque, NM	Albuquerque, NM	Dealer Inspire	82
48	Honda of Santa Fe Santa Fe, NM	Santa Fe, NM	Dealer.com	82
49	Toyota of Santa Fe Santa Fe, NM	Santa Fe, NM	Dealer.com	82
50	Fiesta Subaru Albuquerque, NM	Albuquerque, NM	Dealer Inspire	82
51	Corley's Albuquerque Lincoln Albuquerque, NM	Albuquerque, NM	Dealer.com	82
52	Webb Toyota Farmington, NM	Farmington, NM	Dealer.com	82
53	Pitre Buick Gmc Albuquerque, NM	Albuquerque, NM	Dealer.com	81
54	Larry H. Miller American Toyota Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer.com	81
55	Hi Country Buick Gmc Farmington, NM	Farmington, NM	Dealer.com	81
56	Garcia Subaru North Albuquerque, NM	Albuquerque, NM	Dealer.com	81
57	Mercedes-Benz of Santa Fe Santa Fe, NM	Santa Fe, NM	Dealer.com	81
58	Fiesta Kia Albuquerque, NM	Albuquerque, NM	Dealer Inspire	80
59	Montaño Acura Albuquerque, NM	Albuquerque, NM	Dealer Inspire	80
60	Viva Toyota of Las Cruces Las Cruces, NM	Las Cruces, NM	Dealer Inspire	80
61	Roswell Nissan Roswell, NM	Roswell, NM	Dealer.com	80
62	Carlsbad Ford Lincoln Carlsbad, NM	Carlsbad, NM	Dealer.com	79
63	Furry'S Buick Gmc Santa Fe, NM	Santa Fe, NM	Dealer.com	79
64	Subaru of Santa Fe Santa Fe, NM	Santa Fe, NM	Dealer.com	79
65	Quality Mazda Albuquerque, NM	Albuquerque, NM	Dealer Inspire	79
66	Richland Chrysler Jeep Dodge Ram Roswell, NM	Roswell, NM	Dealer.com	79
67	Hi-Country Chevrolet, Inc. Aztec, NM	Aztec, NM	Dealer.com	79
68	Audi Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer.com	79
69	Santa Fe Kia Santa Fe, NM	Santa Fe, NM	Team Velocity	79
70	Casa Hyundai Las Cruces Las Cruces, NM	Las Cruces, NM	DealerOn	79
71	Ruidoso Ford Lincoln, Inc. Ruidoso, NM	Ruidoso, NM	Dealer.com	79
72	Nissan of Las Cruces Las Cruces, NM	Las Cruces, NM	DealerOn	78
73	Roswell Honda Roswell, NM	Roswell, NM	Dealer.com	78
74	Pitre KIA Albuquerque, NM	Albuquerque, NM	Team Velocity	77
75	Lexus of Santa Fe Santa Fe, NM	Santa Fe, NM	Dealer Inspire	77
76	Tate Branch GMC Carlsbad, NM	Carlsbad, NM	Dealer Inspire	77
77	Reliable Nissan Albuquerque, NM	Albuquerque, NM	Dealer.com	77
78	AMIGO CHEVROLET Gallup, NM	Gallup, NM	Dealer.com	76
79	Amigo Chevrolet Gallup, NM	Gallup, NM	Dealer.com	76
80	Gurley Motor Company Gallup, NM	Gallup, NM	Dealer.com	76
81	Volkswagen of Santa Fe Santa Fe, NM	Santa Fe, NM	Dealer Inspire	75
82	Larry H. Miller Hyundai Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer.com	75
83	Roswell Ford Lincoln, Inc. Roswell, NM	Roswell, NM	Dealer.com	74
84	Larry H. Miller Casa Chevrolet Albuquerque, NM	Albuquerque, NM	Dealer.com	74
85	Melloy Ford Los Lunas, NM	Los Lunas, NM	Dealer.com	74
86	Roswell Toyota Roswell, NM	Roswell, NM	Dealer Inspire	74
87	Lexus of Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer Inspire	74
88	Group 1 Toyota Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer Inspire	74
89	Reliable Chevrolet Albuquerque, NM	Albuquerque, NM	Dealer.com	74
90	Rich Ford Edgewood Edgewood, NM	Edgewood, NM	Jazel Auto	73
91	Sierra Blanca Motor Company Ruidoso, NM	Ruidoso, NM	Dealer.com	73
92	Melloy Chevrolet Los Lunas, NM	Los Lunas, NM	Dealer.com	73
93	Tillery GMC, Llc Los Lunas, NM	Los Lunas, NM	Dealer Inspire	72
94	Advantage Dodge Ram Chrysler Jeep FIAT Farmington, NM	Farmington, NM	Dealer Inspire	72
95	Galles Chevrolet Albuquerque, NM	Albuquerque, NM	DealerOn	72
96	Viva Chrysler Dodge Jeep Ram FIAT Las Cruces, NM	Las Cruces, NM	Dealer Inspire	72
97	Mercedes-Benz of Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer Inspire	72
98	Mark's Casa Chrysler Jeep Albuquerque, NM	Albuquerque, NM	Dealer.com	72
99	Larry H. Miller Chrysler Jeep Dodge Albuquerque Albuquerque, NM	Albuquerque, NM	Dealer.com	71
100	Phil Long Ford of Raton Raton, NM	Raton, NM	Dealer.com	71

Rankings by city

Las Cruces has the best average (80) of the New Mexico cities with 10+ ranked sites.

Largest markets

Albuquerque

42 sites

Santa Fe

17 sites

Las Cruces

12 sites

Farmington

8 sites

Roswell

8 sites

Alamogordo

4 sites

Gallup

4 sites

Los Lunas

4 sites

Cities by average score · 10+ ranked sites

›More cities · 17 cities with fewer than 10 ranked sites

The New Mexico market

Website providers in New Mexico

Dealer.com50 sites78
Dealer Inspire28 sites72
DealerOn25 sites85
Team Velocity7 sites83
Jazel Auto2 sites68
AutoFusion1 site70
Dealer eProcess1 site83
Motive1 site63

Bars show share of ranked sites; the number is each provider's average score. 4 sites with no detected provider.

Score spread

Good81–1005748%
Needs improvement61–806151%
Poor0–6011%

Median score 80

Top brands

Compare other states

Each state's average score; New Mexico is outlined. #45 of 51.

7885average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated