Best Car Dealership Websites in Houghton Lake, MI
2 dealership websites in Houghton Lake, ranked by how fast and stable they are for real shoppers. Houghton Lake averages 86, 5 points above the Michigan average. Don Nester Auto Group Houghton Lake leads at 89. Updated Oct 17, 2026.
- Sites ranked
- 2
- Average score
- 86
- +5 vs Michigan (81)
- Scoring good
- 100%
- 2 sites above 80
- Top score
- 89
- Don Nester Auto Group Houghton Lake
Dealership websites in Houghton Lake
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 89 | |
| 2 | 83 |
Nearby cities
The closest cities with ranked dealership websites.
More cities in Michigan
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.