Best Car Dealership Websites in New Hampshire

158 New Hampshire dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 80, level with the national average — #36 of 51 states. North Country Motor Sales Inc. in Lancaster tops the list at 94. Updated Oct 17, 2026.

Sites ranked: 158
Average score: 80; ±0 vs U.S. average (80)
Scoring good: 46%; 72 sites above 80
State rank: #36; of 51 states by average

Top dealership websites in New Hampshire

The top 100 of 158 ranked sites.

Best car dealership websites in New Hampshire, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	North Country Motor Sales Inc. Lancaster, NH	Lancaster, NH	DealerOn	94
2	Salem Nissan Salem, NH	Salem, NH	DealerOn	94
3	DIPRIZIO GMC TRUCKS, INC. Middleton, NH	Middleton, NH	DealerOn	93
4	Manchester Harley-Davidson Hooksett, NH	Hooksett, NH	—	93
5	Porsche Nashua Nashua, NH	Nashua, NH	—	93
6	Porsche Stratham Stratham, NH	Stratham, NH	—	93
7	Monadnock Harley-Davidson Swanzey, NH	Swanzey, NH	—	93
8	Irwin Lincoln Laconia Laconia, NH	Laconia, NH	DealerOn	93
9	Irwin Automotive Group Laconia, NH	Laconia, NH	DealerOn	90
10	MINI of Bedford Bedford, NH	Bedford, NH	DealerOn	90
11	Seacoast Mazda Portsmouth, NH	Portsmouth, NH	DealerOn	89
12	Irwin Toyota Laconia, NH	Laconia, NH	DealerOn	89
13	Irwin Ford Lincoln Laconia, NH	Laconia, NH	DealerOn	88
14	Crest Auto World North Conway, NH	North Conway, NH	DealerOn	88
15	Tulley BMW of Manchester Manchester, NH	Manchester, NH	Dealer Inspire	88
16	Walier Chevrolet Keene, NH	Keene, NH	DealerOn	88
17	Holloway GMC Portsmouth, NH	Portsmouth, NH	DealerOn	88
18	Crosstown Chrysler Dodge Jeep Ram Fiat Littleton, NH	Littleton, NH	DealerOn	88
19	Tulley Auto Group Nashua, NH	Nashua, NH	Dealer Inspire	87
20	Genesis of Nashua Nashua, NH	Nashua, NH	Team Velocity	87
21	Key Acura of Portsmouth Portsmouth, NH	Portsmouth, NH	Dealer.com	87
22	Portsmouth Ford Portsmouth, NH	Portsmouth, NH	DealerOn	87
23	Ron Currier's Hilltop Chevrolet Somersworth, NH	Somersworth, NH	DealerOn	87
24	Lexus of Bedford Bedford, NH	Bedford, NH	Dealer Inspire	87
25	Littleton Chevrolet Littleton, NH	Littleton, NH	DealerOn	87
26	Banks Chevrolet-cadillac, Inc. Concord, NH	Concord, NH	Dealer Inspire	87
27	Autex Mazda of Keene Keene, NH	Keene, NH	Team Velocity	86
28	Honda of Keene Swanzey, NH	Swanzey, NH	Team Velocity	86
29	McGovern Toyota of Concord Bow, NH	Bow, NH	Dealer.com	86
30	Planet Honda Tilton, NH	Tilton, NH	Dealer eProcess	86
31	Irwin Hyundai Laconia, NH	Laconia, NH	DealerOn	86
32	KEY GMC OF ROCHESTER Rochester, NH	Rochester, NH	Dealer.com	86
33	ECODRIVE NISSAN OF GORHAM Gorham, NH	Gorham, NH	Dealer.com	85
34	Ecodrive Toyota of Gorham Gorham, NH	Gorham, NH	Dealer.com	85
35	Hyundai of Keene Keene, NH	Keene, NH	Dealer.com	85
36	Don Noyes Chevrolet Colebrook, NH	Colebrook, NH	DealerOn	84
37	McFarland Nissan Stratham, NH	Stratham, NH	Motive	84
38	Nashua Hyundai Nashua, NH	Nashua, NH	DealerOn	84
39	Somersworth Nissan Somersworth, NH	Somersworth, NH	Dealer Inspire	84
40	Team Nissan of New Hampshire Manchester, NH	Manchester, NH	Team Velocity	83
41	Irwin Chevrolet Laconia, NH	Laconia, NH	DealerOn	83
42	Land Rover Bedford Bedford, NH	Bedford, NH	Dealer.com	83
43	Rochester Volkswagen Rochester, NH	Rochester, NH	Dealer Inspire	83
44	Berlin City Auto Group Gorham, NH	Gorham, NH	Dealer Inspire	83
45	McFarland Hyundai North Hampton, NH	North Hampton, NH	Auto Genius	83
46	Concord Nissan Concord, NH	Concord, NH	Dealer.com	83
47	Quirk Kia of Manchester Manchester, NH	Manchester, NH	Dealer Inspire	83
48	McGovern Toyota of Portsmouth Portsmouth, NH	Portsmouth, NH	Dealer.com	82
49	Noyes Volkswagen Keene, NH	Keene, NH	Team Velocity	82
50	Peters Honda of Nashua Nashua, NH	Nashua, NH	Dealer Inspire	82
51	Ford of Claremont Claremont, NH	Claremont, NH	—	82
52	Allen Mello Chrysler Dodge Jeep Ram Nashua, NH	Nashua, NH	Dealer.com	82
53	Chrysler Dodge Jeep Ram of Claremont Claremont, NH	Claremont, NH	Team Velocity	82
54	Salem Ford Salem, NH	Salem, NH	Dealer.com	82
55	Bill Dube Kia Somersworth, NH	Somersworth, NH	Dealer Inspire	82
56	Keene Mitsubishi Keene, NH	Keene, NH	Dealer.com	82
57	Dover Honda Dover, NH	Dover, NH	Dealer.com	82
58	Exeter Subaru Stratham, NH	Stratham, NH	Dealer.com	82
59	Capital City Kia Concord, NH	Concord, NH	Dealer.com	82
60	AutoFair Honda Manchester, NH	Manchester, NH	Dealer.com	81
61	McGee Toyota of Claremont Claremont, NH	Claremont, NH	Dealer.com	81
62	Lovering Volvo at Concord Concord, NH	Concord, NH	Dealer.com	81
63	Fairfield Kia Keene, NH	Keene, NH	Dealer.com	81
64	Portsmouth Chevrolet, Inc. Portsmouth, NH	Portsmouth, NH	Dealer.com	81
65	Tulley Mazda Nashua, NH	Nashua, NH	Dealer Inspire	81
66	Toyota of Keene East Swanzey, NH	East Swanzey, NH	Dealer.com	81
67	Sunnyside Acura Nashua, NH	Nashua, NH	Dealer eProcess	81
68	Honda Stratham Stratham, NH	Stratham, NH	Dealer.com	81
69	Mcgovern Hyundai Of Concord Bow, NH	Bow, NH	Dealer.com	81
70	BMW of Stratham Stratham, NH	Stratham, NH	Dealer Inspire	81
71	Lovering Volvo of Meredith Meredith, NH	Meredith, NH	Dealer.com	81
72	Merrimack Street Garage Inc Manchester, NH	Manchester, NH	Dealer.com	81
73	McGee Toyota of Epping Epping, NH	Epping, NH	Dealer.com	80
74	MacMulkin Chevrolet Nashua, NH	Nashua, NH	Dealer Inspire	80
75	State Motors Lincoln Manchester, NH	Manchester, NH	Dealer.com	80
76	KEY CHEVROLET GMC OF NEWPORT Newport, NH	Newport, NH	Dealer.com	80
77	Lovering Volvo Nashua, NH	Nashua, NH	Dealer.com	80
78	Monadnock Ford Swanzey, NH	Swanzey, NH	Dealer.com	80
79	Mercedes-Benz of Portsmouth Greenland, NH	Greenland, NH	Dealer Inspire	80
80	KEY CHEVROLET GMC OF NEWPORT newport, NH	newport, NH	Dealer.com	80
81	Nashua Kia Nashua, NH	Nashua, NH	Team Velocity	80
82	Benson Auto Co., Inc. West Franklin, NH	West Franklin, NH	Dealer.com	80
83	Salem Hyundai Salem, NH	Salem, NH	Dealer.com	80
84	Rochester Toyota Rochester, NH	Rochester, NH	Dealer Inspire	80
85	Audi Stratham Stratham, NH	Stratham, NH	Dealer.com	80
86	AutoFair Volkswagen of Nashua Merrimack, NH	Merrimack, NH	Dealer.com	80
87	Mcgee Hyundai Of Lebanon Lebanon, NH	Lebanon, NH	Dealer.com	79
88	Ocean Subaru North Hampton, NH	North Hampton, NH	Dealer.com	79
89	Port City Nissan Portsmouth, NH	Portsmouth, NH	Dealer Inspire	79
90	Fairfield'S Cadillac, Buick, Gmc Truck, Inc. Keene, NH	Keene, NH	Dealer.com	79
91	Nucar Nissan of Keene Swanzey, NH	Swanzey, NH	Dealer Inspire	79
92	Volvo Cars Keene East Swanzey, NH	East Swanzey, NH	Team Velocity	79
93	Manchester Subaru Manchester, NH	Manchester, NH	Dealer.com	79
94	Tulley Buick GMC Nashua, NH	Nashua, NH	Dealer Inspire	79
95	Port City Chrysler Dodge Portsmouth, NH	Portsmouth, NH	Dealer.com	79
96	Canobie Lake Toyota Salem, NH	Salem, NH	Dealer.com	79
97	Profile Subaru Conway, NH	Conway, NH	Dealer.com	79
98	INFINITI of Nashua Nashua, NH	Nashua, NH	Dealer Inspire	78
99	AutoFair Hyundai in Manchester Manchester, NH	Manchester, NH	Dealer.com	78
100	Portsmouth Volkswagen Greenland, NH	Greenland, NH	Dealer.com	78

Rankings by city

Nashua has the best average (81) of the New Hampshire cities with 10+ ranked sites.

Largest markets

Manchester

18 sites

Nashua

18 sites

Concord

9 sites

Keene

9 sites

Portsmouth

9 sites

Laconia

6 sites

Somersworth

6 sites

Stratham

6 sites

Cities by average score · 10+ ranked sites

›More cities · 43 cities with fewer than 10 ranked sites

The New Hampshire market

Website providers in New Hampshire

Dealer.com72 sites79
Dealer Inspire45 sites77
DealerOn20 sites88
Team Velocity8 sites83
Dealer eProcess2 sites83
Jazel Auto2 sites58
nabthat2 sites64
Auto Genius1 site83

Bars show share of ranked sites; the number is each provider's average score. 5 sites with no detected provider.

Score spread

Good81–1007246%
Needs improvement61–808353%
Poor0–6032%

Median score 80

Top brands

Compare other states

Each state's average score; New Hampshire is outlined. #36 of 51.

7784average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated