Best Car Dealership Websites in Massachusetts

405 Massachusetts dealership websites, ranked by how fast and stable they are for real shoppers. The state averages 80, level with the national average — #33 of 51 states. Greater Lowell Buick GMC in Lowell tops the list at 98. Updated Oct 17, 2026.

Sites ranked: 405
Average score: 80; ±0 vs U.S. average (80)
Scoring good: 43%; 176 sites above 80
State rank: #33; of 51 states by average

Top dealership websites in Massachusetts

The top 100 of 405 ranked sites.

Best car dealership websites in Massachusetts, ranked by performance score
RANK	DEALERSHIP	LOCATION	WEBSITE PROVIDER	SCORE
1	Greater Lowell Buick GMC Lowell, MA	Lowell, MA	DealerOn	98
2	Porsche Boston Natick, MA	Natick, MA	—	98
3	Chatham Ford Inc Chatham, MA	Chatham, MA	DealerOn	97
4	Eco Auto Tewksbury, MA	Tewksbury, MA	Remora	97
5	Vachon GMC of Mansfield Mansfield, MA	Mansfield, MA	DealerOn	96
6	Vendetti Motors Franklin, MA	Franklin, MA	DealerOn	96
7	Porsche Westwood Westwood, MA	Westwood, MA	—	95
8	Balise Toyota West Springfield, MA	West Springfield, MA	DealerOn	95
9	Acton Toyota of Littleton Littleton, MA	Littleton, MA	DealerOn	93
10	Durand Cadillac Leominster, MA	Leominster, MA	DealerOn	93
11	Sentry Lincoln Medford, MA	Medford, MA	DealerOn	93
12	Sentry West Mazda Shrewsbury, MA	Shrewsbury, MA	DealerOn	93
13	Battles Buick GMC Bourne, MA	Bourne, MA	DealerOn	92
14	Sentry Ford Medford, MA	Medford, MA	DealerOn	92
15	High Octane Harley-Davidson North Billerica, MA	North Billerica, MA	—	92
16	Koch Route 2 Toyota Lancaster, MA	Lancaster, MA	DealerOn	92
17	Cadillac of Norwood Norwood, MA	Norwood, MA	DealerOn	92
18	Balise Lexus West Springfield, MA	West Springfield, MA	DealerOn	92
19	Balise Hyannis, MA	Hyannis, MA	DealerOn	91
20	Cape Cod Harley-Davidson Pocasset, MA	Pocasset, MA	—	91
21	495 Mazda Lowell, MA	Lowell, MA	DealerOn	91
22	North End Motors Canton, MA	Canton, MA	Remora	91
23	Durand GMC Lunenburg, MA	Lunenburg, MA	DealerOn	91
24	Burke Chevrolet Northampton, MA	Northampton, MA	DealerOn	90
25	Colonial Volkswagen of Medford Medford, MA	Medford, MA	Dealer eProcess	90
26	Stoneham Ford Stoneham, MA	Stoneham, MA	DealerOn	90
27	Colonial Cadillac Woburn, MA	Woburn, MA	DealerOn	90
28	Marty's GMC Kingston, MA	Kingston, MA	DealerOn	90
29	Bonnell Motors, Inc. Winchester, MA	Winchester, MA	Dealer.com	90
30	Falmouth Toyota Bourne, MA	Bourne, MA	DealerOn	90
31	Kelly Volks Wagen Danvers, MA	Danvers, MA	Dealer Inspire	90
32	Colonial Volkswagen of Westborough Westborough, MA	Westborough, MA	Dealer eProcess	90
33	Wellesley Volkswagen Wellesley, MA	Wellesley, MA	Dealer eProcess	90
34	Honda Village Newton, MA	Newton, MA	Dealer.com	89
35	Balise Mazda Springfield, MA	Springfield, MA	DealerOn	89
36	Sheldon's Harley-Davidson Auburn, MA	Auburn, MA	—	89
37	Balise Honda Springfield, MA	Springfield, MA	DealerOn	89
38	Carvana Chrysler Dodge Jeep Ram of Hudson Hudson, MA	Hudson, MA	—	89
39	Courtesy Mitsubishi Attleboro, MA	Attleboro, MA	Dealer eProcess	89
40	Acura Peabody Peabody, MA	Peabody, MA	DealerOn	89
41	K-M Toyota North Adams, MA	North Adams, MA	AutoGO	89
42	Balise GMC Springfield, MA	Springfield, MA	DealerOn	88
43	American Harley-Davidson, Inc. Leominster, MA	Leominster, MA	—	88
44	BMW of Peabody Peabody, MA	Peabody, MA	DealerOn	88
45	Balise Ford of Wilbraham Wilbraham, MA	Wilbraham, MA	DealerOn	88
46	McLaughlin Chevrolet Whitman, MA	Whitman, MA	DealerOn	88
47	MINI of Peabody Peabody, MA	Peabody, MA	DealerOn	88
48	Atamian Honda Tewksbury, MA	Tewksbury, MA	Motive	88
49	Porsche Norwell Norwell, MA	Norwell, MA	Dealer.com	88
50	Bourne's Auto Center Easton, MA	Easton, MA	Dealer.com	87
51	Sudbay GMC Gloucester, MA	Gloucester, MA	DealerOn	87
52	Toyota of Dartmouth North Dartmouth, MA	North Dartmouth, MA	Team Velocity	87
53	Balise Hyundai of Cape Cod Hyannis, MA	Hyannis, MA	DealerOn	87
54	Battleship Harley-Davidson North Dartmouth, MA	North Dartmouth, MA	—	87
55	Colonial Chevrolet of Acton Acton, MA	Acton, MA	DealerOn	87
56	Icon Mitsubishi-Framingham Framingham, MA	Framingham, MA	AutoGO	87
57	Salvadore Chevrolet Gardner, MA	Gardner, MA	DealerOn	87
58	Polestar Boston Boston, MA	Boston, MA	Dealer.com	87
59	Lexus of Watertown Watertown, MA	Watertown, MA	Dealer eProcess	87
60	Swanson -Buick-Gmc Truck, Inc. Acton, MA	Acton, MA	Dealer.com	87
61	Toyota of Braintree Braintree, MA	Braintree, MA	Dealer eProcess	87
62	Marcotte Ford Holyoke, MA	Holyoke, MA	Team Velocity	87
63	Wellesley Toyota Wellesley, MA	Wellesley, MA	AutoGO	86
64	Colonial West Chevrolet of Fitchburg Fitchburg, MA	Fitchburg, MA	DealerOn	86
65	Mercedes-Benz of Boston Somerville, MA	Somerville, MA	Dealer.com	86
66	Gervais Ford Ayer Ayer, MA	Ayer, MA	—	86
67	Marty's Chevrolet Bourne, MA	Bourne, MA	DealerOn	86
68	New Bedford Mitsubishi New Bedford, MA	New Bedford, MA	Dealer eProcess	86
69	Curry Honda Chicopee Chicopee, MA	Chicopee, MA	DealerOn	86
70	Jack Madden Ford Sales Inc Norwood, MA	Norwood, MA	DealerOn	86
71	Watertown Ford Watertown, MA	Watertown, MA	DealerOn	86
72	McLaren Boston Norwell, MA	Norwell, MA	Dealer.com	86
73	Mirak Automotive Group Arlington, MA	Arlington, MA	Dealer.com	86
74	Harr Motor Group Worcester, MA	Worcester, MA	AutoGO	86
75	Balise Nissan of West Springfield West Springfield, MA	West Springfield, MA	DealerOn	86
76	Route 44 Toyota Raynham, MA	Raynham, MA	Dealer.com	86
77	Balise Kia West Springfield, MA	West Springfield, MA	DealerOn	86
78	Revolution Road Harley-Davidson West Bridgewater, MA	West Bridgewater, MA	—	85
79	McKay Chevrolet Raynham, MA	Raynham, MA	DealerOn	85
80	Route 6 Automall KIA Swansea, MA	Swansea, MA	DealerOn	85
81	Volkswagen of North Attleboro North Attleboro, MA	North Attleboro, MA	Team Velocity	85
82	Aston Martin Boston Westwood, MA	Westwood, MA	Team MXS	85
83	Toyota of Greenfield Greenfield, MA	Greenfield, MA	Team Velocity	85
84	Lexington Toyota Lexington, MA	Lexington, MA	AutoGO	85
85	Coastal Nissan Norwell, MA	Norwell, MA	DealerOn	85
86	Sarat Ford Lincoln Agawam, MA	Agawam, MA	Dealer.com	85
87	Honda Westborough Westborough, MA	Westborough, MA	Dealer.com	85
88	Battles Nissan Bourne, MA	Bourne, MA	Team Velocity	85
89	Minuteman Volkswagen, Inc. Bedford, MA	Bedford, MA	Dealer.com	85
90	Toyota of Watertown Watertown, MA	Watertown, MA	Dealer.com	85
91	Moore Gmc Truck, Inc. Danvers, MA	Danvers, MA	Dealer.com	84
92	Commonwealth Chevrolet Lawrence, MA	Lawrence, MA	DealerOn	84
93	Tuck's Trucks GMC Hudson, MA	Hudson, MA	DealerOn	84
94	Ocean Honda of Hanover Hanover, MA	Hanover, MA	Dealer Inspire	84
95	CHEVROLET BUICK GMC OF ATTLEBORO South Attleboro, MA	South Attleboro, MA	Dealer.com	84
96	Jaffarian Toyota Haverhill, MA	Haverhill, MA	Team Velocity	84
97	Bertera Mitsubishi West Springfield, MA	West Springfield, MA	Dealer.com	84
98	LONG CADILLAC Southborough, MA	Southborough, MA	Dealer.com	84
99	Fathers & Sons Volkswagen West Springfield, MA	West Springfield, MA	Dealer.com	84
100	Balise Ford of Cape Cod Hyannis, MA	Hyannis, MA	DealerOn	84

Rankings by city

West Springfield has the best average (83) of the Massachusetts cities with 10+ ranked sites.

Largest markets

Danvers

15 sites

Auburn

13 sites

Norwood

13 sites

Raynham

13 sites

West Springfield

12 sites

Boston

11 sites

Hyannis

10 sites

Braintree

8 sites

Cities by average score · 10+ ranked sites

›More cities · 116 cities with fewer than 10 ranked sites

The Massachusetts market

Website providers in Massachusetts

Dealer.com191 sites79
Dealer Inspire91 sites76
DealerOn60 sites87
Team Velocity21 sites81
Dealer eProcess9 sites85
AutoGO7 sites84
Motive4 sites79
Pixel Motion2 sites76

Bars show share of ranked sites; the number is each provider's average score. 14 sites with no detected provider.

Score spread

Good81–10017643%
Needs improvement61–8022656%
Poor0–6031%

Median score 80

Top brands

Compare other states

Each state's average score; Massachusetts is outlined. #33 of 51.

7784average score

How the rankings work

Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.

It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.

How the performance score is calculated