Best Car Dealership Websites in Middleton, WI
5 dealership websites in Middleton, ranked by how fast and stable they are for real shoppers. Middleton averages 87, 5 points above the Wisconsin average. Bergstrom Chevrolet of Middleton leads at 92. Updated Oct 24, 2026.
- Sites ranked
- 5
- Average score
- 87
- +5 vs Wisconsin (82)
- Scoring good
- 80%
- 4 sites above 80
- Top score
- 92
- Bergstrom Chevrolet of Middleton
Dealership websites in Middleton
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 92 | |
| 2 | 89 | |
| 3 | 88 | |
| 4 | 87 | |
| 5 | 80 |
The Middleton market
Website providers in Middleton
Bars show share of ranked sites; the number is each provider's average score. 1 site with no detected provider.
Score spread
- Good81–100480%
- Needs improvement61–80120%
- Poor0–6000%
Median score 88
Top brands
Nearby cities
The closest cities with ranked dealership websites.
More cities in Wisconsin
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.