Best Car Dealership Websites in Durham, NC
22 dealership websites in Durham, ranked by how fast and stable they are for real shoppers. Durham averages 76, 3 points below the North Carolina average — #15 of 17 North Carolina cities with 10+ ranked sites. University Ford leads at 94. Updated Oct 24, 2026.
- Sites ranked
- 22
- Average score
- 76
- −3 vs North Carolina (79)
- Scoring good
- 45%
- 10 sites above 80
- City rank
- #15
- of 17 in North Carolina
Dealership websites in Durham
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 94 | |
| 2 | 93 | |
| 3 | 91 | |
| 4 | 90 | |
| 5 | 88 | |
| 6 | 84 | |
| 7 | 84 | |
| 8 | 82 | |
| 9 | 82 | |
| 10 | 81 | |
| 11 | 79 | |
| 12 | 77 | |
| 13 | 77 | |
| 14 | 77 | |
| 15 | 77 | |
| 16 | 68 | |
| 17 | 68 | |
| 18 | 64 | |
| 19 | 61 | |
| 20 | 52 | |
| 21 | 50 | |
| 22 | 45 |
The Durham market
Website providers in Durham
Bars show share of ranked sites; the number is each provider's average score. 2 sites with no detected provider.
Score spread
- Good81–1001045%
- Needs improvement61–80941%
- Poor0–60314%
Median score 78
Nearby cities
The closest cities with ranked dealership websites.
More cities in North Carolina
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.