Best Car Dealership Websites in Santa Fe, NM
17 dealership websites in Santa Fe, ranked by how fast and stable they are for real shoppers. Santa Fe averages 78, 1 point below the New Mexico average — #3 of 3 New Mexico cities with 10+ ranked sites. Wicked West Harley-Davidson leads at 96. Updated Oct 24, 2026.
- Sites ranked
- 17
- Average score
- 78
- −1 vs New Mexico (79)
- Scoring good
- 41%
- 7 sites above 80
- City rank
- #3
- of 3 in New Mexico
Dealership websites in Santa Fe
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 96 | |
| 2 | 91 | |
| 3 | 87 | |
| 4 | 82 | |
| 5 | 82 | |
| 6 | 82 | |
| 7 | 81 | |
| 8 | 79 | |
| 9 | 79 | |
| 10 | 79 | |
| 11 | 76 | |
| 12 | 75 | |
| 13 | 71 | |
| 14 | 68 | |
| 15 | 66 | |
| 16 | 65 | |
| 17 | 65 |
The Santa Fe market
Website providers in Santa Fe
Bars show share of ranked sites; the number is each provider's average score. 1 site with no detected provider.
Score spread
- Good81–100741%
- Needs improvement61–801059%
- Poor0–6000%
Median score 79
Nearby cities
The closest cities with ranked dealership websites.
More cities in New Mexico
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.