Screenshot of Sterling eMarketing

Sterling eMarketing

Website provider detected from unassigned dealership site attribution/assets.

2 WEBSITES

Head to head

Verdict

Sterling eMarketing sites are faster

Scores 89 vs 87 and wins 2 of 5 Core Web Vitals. Main content renders 14% sooner.

Metric by metric

Real-user figures are the 75th percentile of Chrome visits.

Sterling eMarketingSterling eMarketing
DealerOnDealerOn

Real-user experience

Performance score

Weighted Core Web Vitals · higher is better

89

+1 pts

87

Largest Contentful Paint

LCP · lower is better

1,358 ms

14% faster

1,588 ms

Interaction to Next Paint

INP · lower is better

222 ms

187 ms

16% faster

Cumulative Layout Shift

CLS · lower is better

0.10

0.06 less shift

0.15

First Contentful Paint

FCP · lower is better

1,249 ms

1,231 ms

Time to First Byte

TTFB · lower is better

957 ms

705 ms

26% faster

Lab test · home page

Page weight

Home page download · lower is better

18.9 MB

13.2 MB

30% lighter

Requests

Files the home page loads · lower is better

191

103 fewer

294

Third-party requests

Outside scripts and pixels · lower is better

178

19 fewer

196

JavaScript

Script download · lower is better

5.22 MB

4.43 MB

15% lighter

SEO

Lighthouse · higher is better

100

+7 pts

93

Accessibility

Lighthouse · higher is better

93

+1 pts

92

Best practices

Lighthouse · higher is better

77

+2 pts

75

More matchups

The largest dealer website providers, by sites served.