Screenshot of Sterling eMarketing

Sterling eMarketing

Website provider detected from unassigned dealership site attribution/assets.

2 WEBSITES

Head to head

Verdict

Sterling eMarketing sites are faster

Scores 89 vs 79 and wins 5 of 5 Core Web Vitals. Main content renders 39% sooner.

Metric by metric

Real-user figures are the 75th percentile of Chrome visits.

Sterling eMarketingSterling eMarketing
Dealer.comDealer.com

Real-user experience

Performance score

Weighted Core Web Vitals · higher is better

89

+10 pts

79

Largest Contentful Paint

LCP · lower is better

1,358 ms

39% faster

2,217 ms

Interaction to Next Paint

INP · lower is better

222 ms

38% faster

360 ms

Cumulative Layout Shift

CLS · lower is better

0.10

0.07 less shift

0.17

First Contentful Paint

FCP · lower is better

1,249 ms

21% faster

1,586 ms

Time to First Byte

TTFB · lower is better

957 ms

9% faster

1,053 ms

Lab test · home page

Page weight

Home page download · lower is better

18.9 MB

9.3 MB

51% lighter

Requests

Files the home page loads · lower is better

191

115 fewer

306

Third-party requests

Outside scripts and pixels · lower is better

178

50 fewer

227

JavaScript

Script download · lower is better

5.22 MB

4.23 MB

19% lighter

SEO

Lighthouse · higher is better

100

+6 pts

94

Accessibility

Lighthouse · higher is better

93

+2 pts

91

Best practices

Lighthouse · higher is better

77

+21 pts

56

More matchups

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