Screenshot of Sterling eMarketing

Sterling eMarketing

Website provider detected from unassigned dealership site attribution/assets.

2 WEBSITES

Head to head

Verdict

Sterling eMarketing sites are faster

Scores 89 vs 75 and wins 5 of 5 Core Web Vitals. Main content renders 53% sooner.

Metric by metric

Real-user figures are the 75th percentile of Chrome visits.

Sterling eMarketingSterling eMarketing
Dealer InspireDealer Inspire

Real-user experience

Performance score

Weighted Core Web Vitals · higher is better

89

+14 pts

75

Largest Contentful Paint

LCP · lower is better

1,358 ms

53% faster

2,878 ms

Interaction to Next Paint

INP · lower is better

222 ms

24% faster

291 ms

Cumulative Layout Shift

CLS · lower is better

0.10

0.11 less shift

0.20

First Contentful Paint

FCP · lower is better

1,249 ms

42% faster

2,151 ms

Time to First Byte

TTFB · lower is better

957 ms

13% faster

1,095 ms

Lab test · home page

Page weight

Home page download · lower is better

18.9 MB

11.5 MB

39% lighter

Requests

Files the home page loads · lower is better

191

83 fewer

274

Third-party requests

Outside scripts and pixels · lower is better

178

46 fewer

224

JavaScript

Script download · lower is better

5.22 MB

5.06 MB

3% lighter

SEO

Lighthouse · higher is better

100

+7 pts

93

Accessibility

Lighthouse · higher is better

93

+5 pts

88

Best practices

Lighthouse · higher is better

77

+2 pts

75

More matchups

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