Best Car Dealership Websites in Santa Barbara, CA
11 dealership websites in Santa Barbara, ranked by how fast and stable they are for real shoppers. Santa Barbara averages 82, 3 points above the California average — #12 of 59 California cities with 10+ ranked sites. Perry Ford of Santa Barbara leads at 92. Updated Oct 17, 2026.
- Sites ranked
- 11
- Average score
- 82
- +3 vs California (79)
- Scoring good
- 64%
- 7 sites above 80
- City rank
- #12
- of 59 in California
Dealership websites in Santa Barbara
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 92 | |
| 2 | 90 | |
| 3 | 89 | |
| 4 | 87 | |
| 5 | 86 | |
| 6 | 84 | |
| 7 | 84 | |
| 8 | 79 | |
| 9 | 78 | |
| 10 | 69 | |
| 11 | 65 |
The Santa Barbara market
Website providers in Santa Barbara
Bars show share of ranked sites; the number is each provider's average score.
Score spread
- Good81–100764%
- Needs improvement61–80436%
- Poor0–6000%
Median score 84
Nearby cities
The closest cities with ranked dealership websites.
More cities in California
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.