77
#13,205 of 19,137
Download reportPDF
Real-user data through
Recent
CrUX rolling 28-day window
Page and vendor scan
Recent
Latest usable Lighthouse measurement
Sitemap checked
Stale
Latest recorded sitemap check · over 12 days old
Head to head
Provider averageFaster79
#14 of 24 providers
Verdict
Dealer.com sites are faster
Scores 79 vs 77 and wins 3 of 5 Core Web Vitals. First content appears 25% sooner.
Metric by metric
Real-user figures are the 75th percentile of Chrome visits.
Metric
Nielsen Kia
Dealer.comReal-user experience
Performance score
Weighted Core Web Vitals · higher is better
77
79
+2 pts
Largest Contentful Paint
LCP · lower is better
2,596 ms
2,193 ms
16% faster
Interaction to Next Paint
INP · lower is better
247 ms
31% faster
359 ms
Cumulative Layout Shift
CLS · lower is better
0.17
0.17
First Contentful Paint
FCP · lower is better
2,079 ms
1,564 ms
25% faster
Time to First Byte
TTFB · lower is better
1,175 ms
1,030 ms
12% faster
Lab test · home page
Page weight
Home page download · lower is better
8.16 MB
12% lighter
9.3 MB
Requests
Files the home page loads · lower is better
300
306
Third-party requests
Outside scripts and pixels · lower is better
221
227
JavaScript
Script download · lower is better
4.23 MB
4.23 MB
SEO
Lighthouse · higher is better
85
94
+9 pts
Accessibility
Lighthouse · higher is better
88
91
+3 pts
Best practices
Lighthouse · higher is better
50
56
+6 pts
More matchups
Nearby Kia dealers, and how Nielsen Kia stacks up against its provider's average.