78
#12,880 of 19,095
Real-user data through
Recent
CrUX rolling 28-day window
Page and vendor scan
Recent
Latest usable Lighthouse measurement
Sitemap checked
Not availableNo data
Latest recorded sitemap check
Head to head
Provider averageFaster87
#5 of 24 providers
Verdict
DealerOn sites are faster
Scores 87 vs 78 and wins 3 of 5 Core Web Vitals. First content appears 60% sooner.
Metric by metric
Real-user figures are the 75th percentile of Chrome visits.
Metric
Merchant Ford
DealerOnReal-user experience
Performance score
Weighted Core Web Vitals · higher is better
78
87
+10 pts
Largest Contentful Paint
LCP · lower is better
3,033 ms
1,579 ms
48% faster
Interaction to Next Paint
INP · lower is better
188 ms
187 ms
Cumulative Layout Shift
CLS · lower is better
0.01
0.14 less shift
0.15
First Contentful Paint
FCP · lower is better
3,019 ms
1,223 ms
60% faster
Time to First Byte
TTFB · lower is better
1,585 ms
696 ms
56% faster
Lab test · home page
Page weight
Home page download · lower is better
5.77 MB
57% lighter
13.5 MB
Requests
Files the home page loads · lower is better
339
294
45 fewer
Third-party requests
Outside scripts and pixels · lower is better
244
197
47 fewer
JavaScript
Script download · lower is better
3.8 MB
14% lighter
4.44 MB
SEO
Lighthouse · higher is better
100
+7 pts
93
Accessibility
Lighthouse · higher is better
96
+4 pts
92
Best practices
Lighthouse · higher is better
69
75
+6 pts
More matchups
Nearby Ford dealers, and how Merchant Ford stacks up against its provider's average.