Faster88
#3,497 of 19,095
Real-user data through
Recent
CrUX rolling 28-day window
Page and vendor scan
Recent
Latest usable Lighthouse measurement
Sitemap checked
Not availableNo data
Latest recorded sitemap check
Head to head
Faster
Provider average87
#5 of 24 providers
Verdict
Ed Morse Ford is faster
Scores 88 vs 87 and wins 3 of 5 Core Web Vitals. Taps and clicks get a response 27% faster.
Metric by metric
Real-user figures are the 75th percentile of Chrome visits.
Metric
Ed Morse Ford
DealerOnReal-user experience
Performance score
Weighted Core Web Vitals · higher is better
88
87
Largest Contentful Paint
LCP · lower is better
1,496 ms
5% faster
1,579 ms
Interaction to Next Paint
INP · lower is better
137 ms
27% faster
187 ms
Cumulative Layout Shift
CLS · lower is better
0.18
0.15
0.03 less shift
First Contentful Paint
FCP · lower is better
1,334 ms
1,223 ms
8% faster
Time to First Byte
TTFB · lower is better
660 ms
5% faster
696 ms
Lab test · home page
Page weight
Home page download · lower is better
17.7 MB
13.4 MB
24% lighter
Requests
Files the home page loads · lower is better
433
295
138 fewer
Third-party requests
Outside scripts and pixels · lower is better
327
197
130 fewer
JavaScript
Script download · lower is better
7.19 MB
4.45 MB
38% lighter
SEO
Lighthouse · higher is better
92
93
+1 pts
Accessibility
Lighthouse · higher is better
85
92
+7 pts
Best practices
Lighthouse · higher is better
73
75
+2 pts
More matchups
Nearby Ford dealers, and how Ed Morse Ford stacks up against its provider's average.