Best Car Dealership Websites in Franklin, TN
18 dealership websites in Franklin, ranked by how fast and stable they are for real shoppers. Franklin averages 80, level with the Tennessee average — #9 of 10 Tennessee cities with 10+ ranked sites. Nelson Mazda Cool Springs leads at 91. Updated Oct 24, 2026.
- Sites ranked
- 18
- Average score
- 80
- ±0 vs Tennessee (80)
- Scoring good
- 50%
- 9 sites above 80
- City rank
- #9
- of 10 in Tennessee
Dealership websites in Franklin
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 91 | |
| 2 | 86 | |
| 3 | 84 | |
| 4 | 84 | |
| 5 | 82 | |
| 6 | 82 | |
| 7 | 82 | |
| 8 | 81 | |
| 9 | 81 | |
| 10 | 79 | |
| 11 | 79 | |
| 12 | 79 | |
| 13 | 78 | |
| 14 | 78 | |
| 15 | 76 | |
| 16 | 74 | |
| 17 | 74 | |
| 18 | 69 |
The Franklin market
Website providers in Franklin
Bars show share of ranked sites; the number is each provider's average score. 1 site with no detected provider.
Score spread
- Good81–100950%
- Needs improvement61–80950%
- Poor0–6000%
Median score 80
Nearby cities
The closest cities with ranked dealership websites.
More cities in Tennessee
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.