Best Car Dealership Websites in Fargo, ND
14 dealership websites in Fargo, ranked by how fast and stable they are for real shoppers. Fargo averages 83, 1 point below the North Dakota average — #1 of 1 North Dakota cities with 10+ ranked sites. Mazda Of Fargo leads at 93. Updated Oct 17, 2026.
- Sites ranked
- 14
- Average score
- 83
- −1 vs North Dakota (84)
- Scoring good
- 71%
- 10 sites above 80
- City rank
- #1
- of 1 in North Dakota
Dealership websites in Fargo
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 93 | |
| 2 | 91 | |
| 3 | 88 | |
| 4 | 88 | |
| 5 | 86 | |
| 6 | 85 | |
| 7 | 85 | |
| 8 | 84 | |
| 9 | 84 | |
| 10 | 81 | |
| 11 | 79 | |
| 12 | 79 | |
| 13 | 78 | |
| 14 | 69 |
The Fargo market
Website providers in Fargo
Bars show share of ranked sites; the number is each provider's average score.
Nearby cities
The closest cities with ranked dealership websites.
More cities in North Dakota
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.