Best Car Dealership Websites in Durango, CO
7 dealership websites in Durango, ranked by how fast and stable they are for real shoppers. Durango averages 75, 3 points below the Colorado average. Morehart Murphy Subaru leads at 81. Updated Oct 17, 2026.
- Sites ranked
- 7
- Average score
- 75
- −3 vs Colorado (78)
- Scoring good
- 14%
- 1 site above 80
- Top score
- 81
- Morehart Murphy Subaru
Dealership websites in Durango
| RANK | DEALERSHIP | SCORE |
|---|---|---|
| 1 | 81 | |
| 2 | 77 | |
| 3 | 75 | |
| 4 | 75 | |
| 5 | 73 | |
| 6 | 73 | |
| 7 | 69 |
The Durango market
Website providers in Durango
Bars show share of ranked sites; the number is each provider's average score.
Nearby cities
The closest cities with ranked dealership websites.
More cities in Colorado
How the rankings work
Each website's score (0–100) comes from Google's Chrome UX Report — what real Chrome users experienced over a roughly 28-day window. It weights five field metrics at the 75th percentile: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, First Contentful Paint and Time to First Byte. Above 80 is good, 61–80 needs improvement, 60 or less is poor.
It measures website performance, not a dealership's sales or service. Active dealership websites with enough Chrome traffic to be measured are ranked; the rest aren't scored rather than scored low.