Screenshot of Pixel Motion

Pixel Motion

Premier digital marketing for the automotive industry

100 WEBSITES

Head to head

Verdict

Dealer eProcess sites are faster

Scores 83 vs 76 and wins 4 of 5 Core Web Vitals. The server answers 38% faster.

Metric by metric

Real-user figures are the 75th percentile of Chrome visits.

Pixel MotionPixel Motion
Dealer eProcessDealer eProcess

Real-user experience

Performance score

Weighted Core Web Vitals · higher is better

76

83

+7 pts

Largest Contentful Paint

LCP · lower is better

2,519 ms

2,494 ms

Interaction to Next Paint

INP · lower is better

324 ms

243 ms

25% faster

Cumulative Layout Shift

CLS · lower is better

0.17

0.12

0.05 less shift

First Contentful Paint

FCP · lower is better

2,003 ms

1,394 ms

30% faster

Time to First Byte

TTFB · lower is better

1,324 ms

819 ms

38% faster

Lab test · home page

Page weight

Home page download · lower is better

10.2 MB

5.19 MB

49% lighter

Requests

Files the home page loads · lower is better

291

162

128 fewer

Third-party requests

Outside scripts and pixels · lower is better

188

133

55 fewer

JavaScript

Script download · lower is better

4.5 MB

1.51 MB

66% lighter

SEO

Lighthouse · higher is better

90

96

+6 pts

Accessibility

Lighthouse · higher is better

86

89

+3 pts

Best practices

Lighthouse · higher is better

72

85

+13 pts

More matchups

The largest dealer website providers, by sites served.